The development of electric vehicles (EVs) has become a crucial aspect of sustainable transportation systems and greenhouse gas emissions reduction strategy. This research delves into identifying and analyzing factors ...

This work is devoted to the study of brand archetypes and their use in the marketing strategies of companies in Kazakhstan. A literature review was conducted on what archetypes are, their use in marketing, as well as ...

This study examines the relationship between country of origin and product evaluation among Generation Z consumers in Kazakhstan in the home appliance industry. The objectives of the study are defined and quantitative ...

The Chinese economic program, the Belt and Road Initiative (BRI), is considered as one of the most ambitious infrastructural imitative of the 21 st century, having involved over 70 countries. Obviously, such a large-scale ...

This master’s thesis is intended to reveals the problem of weak development of the Islamic finance industry in Kazakhstan. To solve it, the researcher offers the most effective solution - the introduction of Islamic ...

Money Laundering (ML) is one of the most debatable issues nowadays since many criminals are getting more devious and the methods used are more sophisticated. As a result, ML has become a serious phenomenon that affects ...

A major property of both economic and financial time series data has been their highly skewed nature throughout various stages of the economic cycle. Oil price fluctuations are considered to be one of the key macroeconomic ...

Effective interventions towards changing eating habits depend on understanding of the factors that influence to choose certain behavior. We need to understand why people prefer to eat the way they eat. So, it is important ...

Abstract of The role of IT in traditional advertising: How Brands drive Customer Loyalty to Online Shopping through Digital Marketing, by Ainel Kushurova, ISE KAZGUU University, May (2022). This study investigated the ...