• Integration of Chatbots for Sales purposes in Kazakhstan: Benefits and Risks 

  Akhmet, A.T.; Kairat, Y.K. (International School of Economics Maqsut Narikbayev University, Astana, 2024)

  This study is aimed at analyzing the use of chatbots based on artificial intelligence (generative AI) in sales in Kazakhstan, their advantages and risks, as well as the potential to improve business processes and customer ...
• Window Dressing and Misleading of Investors Based on Lehman Brothers Case. Analysis From Different Perspectives 

  Sknarina, P.; Spartak, T.; Syzdykova, G. (International School of Economics Maqsut Narikbayev University, Astana, 2024)
• The evolution of neuromarketing techniques and their impact on consumer behavior in high-end segment brands of the fashion industry 

  Abu, A.; Lyan, A. (International School of Economics Maqsut Narikbayev University, Astana, 2024)
• AI effect - Impact of Generative AI adoption announcements on company 

  Bekmagambetova, Zh.; Uderbay, Zh.; Yeslyamova, A. (International School of Economics Maqsut Narikbayev University, Astana, 2024)

  Generative artificial intelligence (AI) is one of the most discussed and relevant topics today. Companies integrating generative AI have the potential to develop innovative products and services, draw in a larger customer ...
• Prospective consequences of AIX and KASE merger 

  Bolatova, K.; Kairullina, D.; Kozinova, Zh. (International School of Economics Maqsut Narikbayev University, Astana, 2024)

  Back in 1993, one of the first stock exchanges in Kazakhstan, KASE, was founded. Since the national currency, the tenge, was introduced on November 15, 1993, KASE's main task was to develop the national currency market. ...
• Valuation of Almaty’s real estate market during 2013-2020 considering main factors 

  Aitkaliyeva, A.A.; Khamza, A.; Kairollayev, R.T. (International School of Economics Maqsut Narikbayev University, Astana, 2024)

  This study examines the assessment of the real estate market in Almaty, Kazakhstan, over the last eight years from 2013 to 2020, taking into account various key factors. Using data from reputable sources such as the Agency ...
• Valuation of Kaspi.kz JSC upon listing on the US Stock Exchange 

  Nurtaza, A.; Mazhitova, Р.; Sagidanova, Zh. (International School of Economics Maqsut Narikbayev University, Astana, 2024)

  Kaspi.kz JSC has conducted an IPO on the US stock exchange at the beginning of the 2024. IPO is a promising decision for the company, which involves increasing shareholder value, publicity and transparency, as well as ...
• The Impact of M&A on the Financial Performance of Banks in Kazakhstan 

  Shaikenova, G.; Tursynbek, A. (International School of Economics Maqsut Narikbayev University, Astana, 2024)

  Nowadays, M&A activity has become an increasingly prominent strategic tool for growth and competitiveness within the banking sector in Kazakhstan, driven by evolving regulations and market conditions. The current study ...
• Exploring the Role of Analytical Hierarchical Process to support the selection of Warehouse Management System 

  Aubakirova, Z.B.; Letava, V.A.; Nuktabiyeva, A.A. (International School of Economics Maqsut Narikbayev University, Astana, 2024)

  The selection of a Warehouse Management System (WMS) is essential for optimising logistics and inventory processes, especially in light of the rapid development within the supply chain sphere. This project investigates how ...
• The Impact of Risk Management on the Financial Performances and Expected Future Challenges of Banks in Kazakhstan 

  Bekbolatova, A.; Nurymbay, A.; Vladimirova, S. (International School of Economics Maqsut Narikbayev University, Astana, 2024)

  This study examines the financial performance of three selected commercial banks in Kazakhstan for the period from 2012 to 2022. This study uses a comprehensive quantitative approach to investigate the impact of various ...
• The Effect of Monetary Policy on Consumption: The Case of Kazakhstan 

  Issin, A.; Kabdulla, M.; Dauletova, N. (International School of Economics Maqsut Narikbayev University, Astana, 2024)

  This research challenges the implications of the monetary policy in Kazakhstan. Major economic variables, including disposable income, interest rates, and CCI, are taken into analysis. The study investigates the relationship ...
• How does the Taylor Rule affect the economy of Kazakhstan? 

  Tolepbergen, Zh.; Zhadiger, N. (International School of Economics Maqsut Narikbayev University, Astana, 2024)

  This paper examines the impact of the Taylor Rule on the economy of Kazakhstan, a developing country in Central Asia. The Taylor Rule is a popular rule used by many countries to guide their economies, including the National ...
• AI and workforce transformation in Kazakhstan: examining the impact on national/local business operations, industries, and management strategies 

  Turganbekova, A.; Turalyk, A.; Karabalina, B. (International School of Economics Maqsut Narikbayev University, Astana, 2024-06-03)
• The Website Development for Blood Donation in Kazakhstan 

  Bulekbayeva, A.S. (International School of Economics Maqsut Narikbayev University, Astana, 2024)

  The subject of blood donation was examined using differentiated techniques in many of countries being primarily founded on analysis of population perception. This research aims to investigate the current state of blood ...
• Application for learning the Kazakh language 

  Nagieva, L.; Sakenova, A.; Amanzholov, N. (International School of Economics Maqsut Narikbayev University, Astana, 2024)

  Work was carried out to create a site for learning the Kazakh language at any age, in particular for beginners in mastering the basics, and to reinforce knowledge for advanced users. The topic of this work was chosen in ...
• AI-Driven Marketing Advancements: the perspective of AI implementation in Kazakhstani digital marketing 

  Kossymbayeva, Zh.; Temirbulatova, D. (International School of Economics Maqsut Narikbayev University, Astana, 2024)

  Artificial intelligence (AI) is one of the most popular topics in modern society. Rapid technological progress presents new challenges to businesses in terms of maintaining their competitiveness in the market. AI-driven ...
• Impact of Sanctions on Companies: analyzing Challenges, Opportunities and Strategies 

  Zhanaliyeva, M.; Mynzhassarova, O. (International School of Economics Maqsut Narikbayev University, Astana, 2024)

  The relevance of the impact of sanctions is particularly evident in the context of the measures imposed on Russia in 2022. Changes in Russia's politics and economy are also reflected in Kazakhstan due to its close relationship ...
• The Development of Digital Diplomacy in Kazakhstan: Challenges and Perspectives 

  Amrina, A.M.; Ozganbay, Z.M.; Bekbauova, A.N. (International School of Economics Maqsut Narikbayev University, Astana, 2024)

  In the current era of modern technology, digitalization has become an integral part of diplomatic practice, and the use of digital technologies in international relations provides new opportunities. This qualitative research ...
• Voting by Brazil, Israel, and Thailand in UN General Assembly Resolutions on the War in Ukraine: A Comparative Analysis 

  Khaizabekov, K.E.; Kappasova, D.O. (International School of Economics Maqsut Narikbayev University, Astana, 2024)

  This study examines the fluctuating voting behavior of states in the United Nations General Assembly (UNGA) resolutions regarding the Russian invasion of Ukraine. Following the Eleventh Emergency Special Session of the ...
• Consultative Meetings of the Heads of States of Central Asia: Analyzing the Prospects of Regionalism and Cooperation in Central Asia 

  Umirzakova, N.; Marat, T. (International School of Economics Maqsut Narikbayev University, Astana, 2024)

  The high level of disintegration in Central Asia has become the focus of copious amounts of scholarly works on the region. However, the Consultative Meetings of Central Asian Leaders held from 2018 to 2023 became an occasion ...

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